IDW’S LAUNCHES DEBUT ISSUE OF
TRANSFORMERS ANIMATED MINISERIES

(San Diego, September 3, 2008)  For newcomers as well as longtime fans, IDW Publishing - under license from Hasbro, Inc. (NYSE: HAS), is proud to announce the release of The Transformers Animated: The Arrival #1 — the first of a series of five ALL-NEW ORIGINAL comics. The story arc takes place in the continuity of the first season of the Animated TV show, airing on Cartoon Network.

In Dispatches, Animated series head writer Marty Isenberg, along with artist Dario Brizuela take a brand-new look at the story behind the AUTOBOTS’ arrival on Earth. You’ve seen the Animated movie, but do you know the whole story? You will as ULTRA MAGNUS, SENTINEL PRIME, STARSCREAM, BLACKARACHNIA, and many more tell their sides of the story that started it all! The TRANSFORMERS Animated series will also feature OILSLICK, who was originally intended to be a toy-only character, but the creators found a place to fit him into the comic.

Alex Milne and Marcelo Matere each provide a special cover for this debut issue.

FC 32 pages $3.99

About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. As a leader in the horror, action, and sci-fi genres, IDW publishes some of the most successful and popular titles in the industry including: television's #1 prime time series CBS’ CSI: Crime Scene Investigation; Paramount's Star Trek; Fox's Angel; Hasbro's The Transformers, and the BBC's Doctor Who. IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. In April 2008, IDW released Michael Recycle, the first title from its new children’s book imprint, Worthwhile Books. More information about the company can be found at http://www.idwpublishing.com.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.