Hasbro have issued a press release regarding both Transformers Animated and the Transformers Universes Classics line during the British Toy Fair which is taking place right now in London England.

"2007 was a hugely successful year for Transformers, with a blockbuster movie supporting an ever popular toy range. 2008 is set to be just as exciting with the release of the new Transformers: Animated series. Hitting TV screens from march, it's a great twist to the classic story of the "robots in disguise"

Transformers will be exploding into living rooms across the country with the all-new Transformers: Animated series set to launch this Easter. featuring on Nickleodeon, fans everywhere will be treated with the next generation of the popular struggle between the Autobots and the Decepticons. The series will be supported by a whole new range of action figures in the style of the new cartoon with some familiar faces such as Optimus Prime, Bumblebee and Megatron. The full toy line will be available mid year.

Transformers: Animated is a high-octane, animated action-adventure series based on the beloved 1980s 'robots in disguise' of toy and cartoon fame. The Autobots continue their battle against the Decepticons on Earth and this time they have human friends to help them in the search for the AllSpark, such as their energetic 8-year-old guide, Suri Sumdac.

Also launching this Autumn / Winter is the Universe Toy Range which is set to capture the classic Transformers styling, going back to Generation 1 and the Beast Wars, bringing back your favourite characters to excite and inspire a new generation of Transformer fans.

2008 is going to be another big year for the 'robots in disguise' and fans are going to be with them every step of the way!

New Products Include:
Transformers AllSpark Blasters - £19.99
Movie Screen battles - £19.99
Legends AllSpark Battle Packs £5.99
Animated Range - £4.99 - £49.99
Universe Range - £2.99 - £39.99 "

Credit to Action-Figure.com for the report.